The San Diego Italian Film Festival (SDIFF) is a nonprofit organization that hosts an ongoing film series throughout the year with a large event in the fall. The organization’s mission is to generate awareness and share Italian culture in the community. The organization tapped Jacob Tyler to help grow its brand, improve its website’s functionality and modernize all visual communications to raise brand awareness and generate sponsorships.
Jacob Tyler developed a full portfolio of both traditional and interactive marketing collateral from brochures to signage to banner ads. SDIFF soon grew into an immensely popular organization, catering to sold out crowds since 2013. Jacob Tyler continues to work with SDIFF to nurture and grow the brand – and keep the crowds coming in.
SDIFF needed a web presence that both showcased their brand and provided easy to access information for filmgoers. We designed a UX strategy that ensured timely information about show times, locations and film reviews were front and center – and a design that matched the look and feel of all brand communications.